Every day, all over the world, hundreds of press releases about scientific studies travel from the communication offices of research centres to the computers of journalists. Their mission is to attract the attention of their recipients and eventually get their stories published by the media. Here are some tips on this process.
Arriving at an interview without nerves helps to convey messages clearly and, if the topic calls for it, with some emotion. Communication is human: the warmer it is, the more powerful. It is worth taking a moment to prepare.
More and more scientists are becoming aware of the need to improve the relationship between the public and science, and of the fact that contributing to improving the scientific culture of society is for the good of all of us. The popularisation of science is experiencing a magnificent golden age. It is, however, a different activity from science journalism. Here we explain why.