How to spot hype in a scientific field and how to cover it effectively
The exaggeration of actual or potential successes is a risk in science communication, which is subject to highly competitive funding and publication dynamics. As a result, there are fields of research that appear revolutionary but fade away after years of promise, although more often than not they do lead to modest advances in the long term. Spotting the hype and reporting on it rigorously is one of the challenges science journalists face every day. Here are our tips.