Reacción a "Reactions: report calls for an end to marketing practices employed by the formula milk industry"

Many infant formula claims are poorly substantiated, suggesting that current legal protections for infants and their carers are inadequate.

The new Series on breastfeeding in The Lancet highlights the detrimental impact of exploitative formula milk marketing on the health and rights of families, women, and children. The authors stress the importance of breastfeeding and call for a more effective promotion, support, and protection of breastfeeding, including an international legal treaty to end exploitative formula milk marketing and political lobbying. This Series highlights the need for society to take a collective responsibility in supporting mothers to breastfeed, while addressing the barriers they face and ensuring they are informed by accurate information free from industry influence. The message from this Series in The Lancet should finally serve a wake-up call for the world.